UNDERSTANDING ATTRIBUTION MODELS IN PERFORMANCE MARKETING

How Machine Learning Improves Ad TargetingA marketing project's performance relies on where the advertisements are put. Managing brand name safety and security and positioning, in addition to guaranteeing that the ad isn't presented alongside adverse or non-factual material, are important for the success of any type of retargeting strategy.

Exactly How Machine Learning Enhances Advertisement TargetingAn advertising project's effectiveness depends upon where the advertisements are placed. Handling brand name safety and security and alignment, in addition to ensuring that the ad isn't shown alongside negative or non-factual material, are critical for the success of any retargeting techn